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Group745
Group745
Group745
Group745
Group745
Group745

Welcome to My Neighborhood

22/05/2017
Advertising Agency
Kansas City, USA
77
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Credits
Many Americans live privileged lives. They can’t relate to the horrors inner-city youth endure daily. To help America empathize, a children’s book was created using inner-city children’s real-life experiences of drug abuse, violence and hunger to create a children’s book. The book, “Welcome to My Neighborhood,” consisted of three illustrated bedtime stories “A Good Man,” “Dinner Time” and “My Older Brothers,” each telling a different child’s story — one of drug abuse, one of violence and one of hunger. Each horrific yet true story came to life using the child’s own words, but was put into a format everyone could relate to. It was a book written by children, yet not suitable for children. The book was distributed to key policymakers, funders and media outlets asking them to donate their time, money and power to help put an end to stories like these. Individual Credits: 1. Debbi Vandeven VML Global Chief Creative Officer SAME 2. John Godsey VML Chief Creative Officer 3. Aaron Evanson VML Executive Creative Director, Art Director 4. Jennifer McDonald VML Executive Director, Client Engagement 5. Laura Picicci VML Supervisor, Client Engagement 6. Matt McNary VML Art Director 7. Nate Bowers VML Copywriter 8. Bill Patterson VML Channel Director, Public Relations 9. Laura Brand VML Channel Supervisor, Social Media 10. Freddie Wise VML Print Production Manager 11. Davey Gant Davey Gant Illustrator 12. Judy Rush realfake Founder 13. Natalie Bluhm realfake Digital Lead 14. Jon Bazata RW2 Productions Director of Editorial 15. Eric Bacus RW2 Productions Director of Visual Effects 16. Brandon Phillips Liquid 9 Composer (ONLY INLUDE FOR RAIDO & VIDEO) 17. Jim Wheeler Owner / Sound Design & Mix Wheeler Audio (ONLY INLUDE FOR RAIDO & VIDEO) 18. Paige O’Connor Youth Ambassadors Co-Founder, Executive Director 19. Tiffany Poor Lynch Youth Ambassadors Co-Founder, President 20.
About VML US

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. 

VML is a WPP agency (NYSE: WPP).