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The Wilderness Society

It’s a fashion product traditionally worn to get people laughing, but we and the Wilderness Society have used them to shed light on the very serious plight of threatened animals. We’re talking about the one and only, onesie. We’ve proudly made seven animated web videos for the environmental advocacy organisation. Instead of drawing animals per se, the clips tell stories using people wearing animal onesies to get people thinking about threatened species as they would their human friends and relatives. The videos have been commissioned as part of the Save Our Endangered Wildlife campaign. The Wilderness Society’s Climate Campaign Manager, Glenn Walker, says this is being launched at a crucial time. “After falling sharply from 2005, land clearing in Australia is spiralling out of control due to severe weakening of laws by state governments. The devastation is heartbreaking. Native animals, including threatened species, are killed as the bulldozers drag giant chains through the forests and woodlands that they call home,” he says. “Through these beautiful animations created by Jumbla, we’re sharing stories that’ll inspire a healthy and vibrant Australia – a place which both humans and animals can call home.” The works are highly illustrative in nature – everything is hand drawn. Creative Director Cal Woolcock says, “Animation was the perfect medium for these messages, it gave us so much flexibility to breathe a human life into the plight of these animals that are facing uncertain futures.”

Category: Online, Publications and media

Genre: Animatics, Animation, Creative technology, Digital, Editing, Illustration, Music & Sound Design, Storytelling