Princess Cruises: The Moment
The Moment captures the essence of wanderlust and discovery defined powerfully and simply by the singularity of a unique experience. At a time when travel means so many different things to people, the one thing that remains constant is the potential to reconnect through a shared moment. Based around the story of a couple coming together during moment set against the historic ruins of the UNESCO World Heritage site of Ayutthaya in Thailand, the campaign draws on the themes of travel and reconnection to underline Princess' destination experiences and expertise. The singular story moves gently, like the pace of a ship at sea allowing the viewer to be transfixed by the stunning visuals and simple story.
Great content deserves a great audience. We
don’t just create content – we know how to put content to work.
MediaCom Beyond Advertising sits at the
heart of MediaCom: The Content + Connections Agency. Content only achieves its
potential when it is designed, managed and integrated with every other element
of a communications system. MBA is positioned around three core areas: content
strategy, content creation and content distribution. Each team comprises
experts in all forms of content.