PlayStation: Life in the living room will never be the same
The Official Universal Media Remote for PS4 is a completely new product that benefits non-gamers. At the touch of a button, it unlocks endless entertainment for the whole household. Trouble was, as PlayStation has such a strong gaming legacy, non-gamers weren't listening. We needed a universal message for our Universal Remote. Riffing on the cult following of the Netflix Original sci-fi series Stranger Things, our idea paid homage to 1980's pop-culture classics like Halloween and E.T, with short stories that would seize our audience's attention. We collided nostalgia with contemporary to create a retro rollercoaster perfectly balanced between comedic performance and product.