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THE WAIT | Dacia

Do cars have a soul? They definitely do, according to the new film for Dacia, concept developed by Publicis Italia for the launch of the new Special Brave Series, the crossover range that is perfect to live every moment, your spare time too. Directed by Igor Borghi and produced by The Family, the film shows sequences of professionals working overtime, each with a specific Dacia car waiting faithfully for them until sunrise, when they can finally take their owners out to live their passions!


Brand: Dacia

Creative Agency

Agency Production: Laura Pace

Client Servicing: Daniela Di Maio, Giada Salerno, Benedetta Virga

Planner: Mattia Bellomo

Copywriter: Francesca Vitello

Art Director: Laura Aondio

Creative Director: Francesco Martini, Alessandro Izzillo

Executive Creative Directors: Cristina Boccassini, Bruno Bertelli

Creative Agency: Publicis Italia

Music and Sound

Music Agency: Downtown di Petula Clark


Editor: Francesco Loffredo

Post Production / VFX

Post Production House: Band

Producer: Simone Barbella

Production Company

Production Assistant: Annalisa Bronzi

DOP: Peter Riis

Director: Igor Borghi

Producer: Lilli Auteri

Executive Producers: Ada Bonvini, Lorenzo Ulivieri

Production Company: The Family