Schweppes: for the makers of today
All around us, you can find people making things in their own distinctive way. From urban farming to 3D printing. By doing so, these individuals are leaving their mark. Just like Jacob Schweppe once did when he brought water and air together in 1873 creating the refreshing drink called Schweppes. With the proposition “For the makers of today'' Schweppes positions itself as a brand by and for makers. Taking it from storytelling to story-doing for its campaign by leveraging the brand to support makers all over Europe. And by doing so, involving makers throughout every step of the campaign. In addition to crafting new recipes made with Schweppes, three distinct makers were selected as the subject of a series of mini-documentaries. The docs in their turn former the base for the TVC.