A shocking advertising campaign for the non-profit First Call begs the question, “Is addiction a disease?” by examining what would happen if the families of cancer and Parkinson’s patients treated them the same way many respond to those struggling with drug and alcohol addiction. Created by VML and Sundance Award-winning director Chusy, the spots bring to life to key findings published in “Facing Addiction, The Surgeon General’s Report on Alcohol, Drugs, and Health,” released last November by the U.S. Surgeon General’s office. Each spot concludes by directing viewers to www.StopTheShame.info, where they can learn more about the medical realities of substance use disorder and connect with resources to help those seeking treatment.
Credits:
Agency: VML
Client: First Call
First Call
Susan Whitmore, President/CEO
VML
Debbi Vandeven, Global Chief Creative Officer
John Godsey, Chief Creative Officer, North America
Aaron Evanson, Executive Creative Director
Tyler Smith, Head of Production, North America
Dan Gier, Group Creative Director
Michael Eppelheimer, Group Creative Director
Emily Dore, Group Planning Director
Derek Colling, Creative Director
Michael Nishanian, Creative Director
Ben Carmean, Creative Director
Katie Ess, Art Director
Bill Patterson, Channel Director
Cliff Bardendsen, Lead Technologist
Josh Herder, Technology Associate
Karl Kedrovsky, Solutions Architect
Jared Krause, Senior Art Director
Sarah Rew, Senior Art Director
Cara McDonald, Senior Copywriter
Kris McDonald, Channel Supervisor
Kaylee Oberzan, Channel Manager
Nikki Hardin, Senior Insights Analyst
Rachel Mozena, Campaign Program Manager
Andres Ospino, Senior Channel Manager
Jacque Lippert, Channel Manager
Plan A Films
Chusy Jardine, Director
19 Below
Pete Meyer, Editor
Genuine Music
John Ferreira, Composer
Sky Recording
Jim Schrader, Owner/Audio Engineer