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Honda Miimo - Tom the Golfer

In mid-March, 2017, Honda Motors Europe launched its 'Thanks Miimo' campaign promoting its new robotic lawnmower, the HRM 3000, to social media audiences. This particular ad is one of five hero ads that made up the campaign, featuring avid golfer, Tom, making the most of the perks of having a Miimo HRM 3000. Click on our LBB page to view the remaining ads.


Advertiser: Honda Motors Europe

Creative Agency

Director: Simon Pinfield

Art Director: Will Clark Smith

Account Director: Sian Finnis

Head of Production: Sarah Morris

Chief Strategy Officer: Duncan Ramsay

Copywriter: Alice Scruton


Editor: Craig Smith

Print / OOH

Photographer: Simon Pinfield

Production Service

Producer: Gadi Cimand

Category: Garden, Home appliances

Genre: Digital, Storytelling