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Merck Consumer Health - WE100 - 'First Time, Anytime'

Creative Agency

Creative Agency: Ogilvy & Mather Italy

Chief Creative Officer: Giuseppe Mastromatteo, Paolo Iabichino

Account Executive: Camilla Fiorentini

Planners: Luca Tapognani

General Manager: Alessandro Pierobon

Head of Planning: Filippo Ferraro

Client Service Director: Erica Dellago

Creative director: Marco Geranzani, Giordano Curreri, Matteo Pelo

TV Producer: Lorena Padovan

Production Company

Production Company: The Family

Executive Producer: Lorenzo Ulivieri

Director: Amanda Blue

DOP: Ian Murray

Producer: Tania Dal Pra

Producers: (Jr) Francesca Pistorio


Editor: Marco Bonini

Post Production / VFX

Post Production Company: Iggy Post

Colourist: Orash Rahnema

Producer: Simone Barbella


Music Production: Lennert Busch