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Group745
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Group745

The Night That Flows

13/03/2017
Experiential Marketing
London, United Kingdom
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Credits
Agency / Creative
To celebrate the launch of the new Toyota C-HR, Milla Jovovich and a cast of talented faces across Europe teamed up with Toyota to create the world’s first drive through immersive theatre experience - The Night That Flows. The unique one-night event saw guests enjoy an artistic and experiential journey, designed to showcase the dynamic character of the all new Toyota C-HR - a car created for people in search of their perfect flow. This film captures the Toyota C-HR’s interpretation of flow.
About The Department
WORLD'S FIRST IMMERSIVE AGENCY

The Department is the world’s first immersive agency, specialising in working with a collective of handpicked talent in film, theatre, technology, arts, music and fashion. A unique immersive creative agency, delivering 360 brand journeys and multi-layered content, The Department offer a stable of world-class talent to create events that place the audience at the heart of the brand experience. The Department create 360 degree, multi-sensory narratives for global clients including BBC, IWC, Lexus, Motorsport, Toyota and UEFA. Creative Director Hamish Jenkinson, Chief Experience Officer Jonny Grant, and Executive Producer Jessica Rees Middleton head the team.

IMAGINE A VERY DIFFERENT TYPE OF EXPERIENCE WHERE EVERY SIGHT, SOUND AND SENSATION BRINGS THE AUDIENCE CLOSER, ONE THAT IS TRULY IMMERSIVE.

From a collective of hand-picked talent behind the world’s most groundbreaking events. Transformational, bespoke entertainment delivering objectives with precision. Featuring influential artists on some of the world’s greatest stages. All innovatively captured and broadcast to millions to share unforgettable moments. 360 degree, multi-sensory storytelling, designed with purpose to elevate ordinary events into life changing experiences.

ENGAGING AUDIENCES TO BECOME PART OF THE ACTION, TO INTERACT ON A DEEPER, MORE PERSONALISED LEVEL AND TO CREATE A PROFOUND LIFELONG CONNECTION.