adidas - all in or nothing - Samba Collection
The 2014 FIFA World Cup re-defined cutting edge football. We wanted to show next generation footballers that buying the Samba pack boots was a commitment to reach that same level of play.
Our global integrated campaign signaled the loud and proud first whistle for the adidas World Cup onslaught and their brand pay-off: all in or nothing. Samba pack is four colour boots representing four styles of play inspired by the high energy and colour of Brazil.
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