adidas Nitrocharge - Winning never quits

BRIEF: Launch adidas Nitrocharge, a completely new silo of football boots to join Predator, f50 and 11Pro that would appeal to next generation footballers. CAMPAIGN: adidas Nitrocharge is a boot designed for the engine of the team: the high octane, box to box player who won't give up. Relentless raw energy is the engine's currency. We created a global campaign across broadcast, retail, digital and social channels that celebrates the 'winning never quits' mentality of the most decisive player in modern football.