Braun: Become Unstoppable

10/02/2017

UNIT9 London

Production Company

London, UK

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10/02/2017

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Brand

Agency / Creative

Production

Director Cole Paviour has created a visceral spot that showcases the unstoppable capabilities of the Braun hand blender in the most dynamic way. Shot in slow motion, close ups and graphic shots of food being chopped to bits, sliced, pummeled and thrown directly at the camera perfectly blend together to make a mouthwatering food fest spectacular! The spot was shot on the PhantomFlex 4k with motion control to steady the camera. We captured dynamic moves of the various ingredients in extreme close-up. Each shot was challenging and required trial and error to get it just right. The one that proved to be the most fun was loading mini trampolines with frozen berries and coconuts, then bouncing them so they ended up on the camera lens. The new Braun MQ9 hand blender is revolutionary when it comes to blending the most unblendable foods. Previous hand blenders had been no match for the likes of frozen berries, chocolate, coconut and nuts.

About UNIT9 London

Making brands famous since ’97, UNIT9 is a global production partner with the sole mission to create astounding experiences at the intersection of world-class creativity, cutting-edge technology and impeccable craftsmanship.

Built from a multidisciplinary team of visionaries, we are experts in experience - skilled across: Virtual and Hybrid experiences, Augmented Reality, Film & Animation, Product Design, Experiential, Emerging Technologies, Digital, Gaming and Experience Design.

It’s why AdAge crowned us Production Company of the Year in 2023 and Campaign announced us Tech Company of the Year two years running in 2020 & 2021.

For the past 26 years, we have combined digital innovation with modern storytelling and film craft to create truly memorable experiences and jaw dropping content.

We are forever learning, testing, building and making.

We are obsessed by the craft and deliver everything with love.

We are independently owned and independently spirited.

We are not an agency. We are creative, production & problem-solving on-demand.

UNIT9 FILMS

UNIT9 Films is our dedicated division for live action & storytelling across all channels.

Our roster of film and interactive directors shoot content for TV, social web, mobile, installations and everything in-between.

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