PUMA BeatBot
While others have focused on wearable tech, we created raceable tech. Introducing the PUMA BeatBot: a programmable, self-driving robot that inspires runners to push harder by giving them a visual target to beat, not just a stopwatch. Instead of just telling runners to be Forever Faster, we gave them a way to live it.
The BeatBot invites runners to race against it at their chosen pace across various distances. Once programmed, the BeatBot follows the line on a track with an array of 9 infrared sensors- Counts wheel spins to determine speed and distance- Processes all the data in real-time, to make over 100 maneuvers a second to stay on the line, navigate bends and cross the finish line all at a pace you’re trying to beat- An array of bright LED lights at the rear so you can see the BeatBot in your peripheral vision, leaving you to concentrate on making your run as fast as possible.
VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
VML is a WPP agency (NYSE: WPP).