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Galaxy Surfboard

To eliminate the distance between Gabriel Medina and his coach during practice, Samsung created the Galaxy Surfboard. Made by shaper Johnny Cabianca, the person responsible for developing the boards of world champion Gabriel Medina, the Galaxy Surfboard has a Samsung smartphone as its technological heart, allowing Gabriel Medina to receive instructions in real time from his coach while practicing in the open sea, helping to maximize his performance. And to motivate him even more, the board can also receive messages of encouragement from fans by using a predefined hashtag via twitter. The messages received are displayed on a high-frequency LED screen built into the board, allowing Medina to receive feedback from his coach in real time during practice. Thus helping to increase his performance and motivation without having to return to shore.

Client

Brand: Samsung

Creative Agency

Creative Agency: Leo Burnett Tailor Made

Creative Director: Marcio Juniot, Pedro Utzeri, Rodrigo Jatene

Copywriter: José Arnaldo Suaid

Art Director: Breno Balbino

Chief Creative Officer: Marcelo Reis

Agency Production: Celso Groba, Maria Fernanda Moura, Dudi Ciampolini Bourroul

Account Executive: Fabio Brito, Renato Broggin, Sandra Sales

Planners: Tiago Lara, Gustavo Zilles

Digital Business Director : Denis Gustavo, Pedro Rais, Andrea Faccio

Digital Agency

Digital Agency: Media Monks

Production Company

Production Company Name: Saigon

Executive Producer: Marcelo Altschuler

Director: Rafa Carvalho

DOP: Will Etchebehere

Producer: Paulo Augusto Miranda Rosa, Rafa Carvalho

Photographer : Lucas Pupo (Water Images)

Producers: Fabio Abreu

Production Runner: Fernanda Gomes, Karina Bueno

Drone Operator: Will Etchebehere

Post Production / VFX

Post Production Company: Mosh Post Production

Production Coordinator: Virgini Fares (Saigon)

Music

Senior Account Director: Lou Schmidt, Sean McGovern

Music Agency: Antfood

Producer: Pedro Botsaris, Lou Schmidt, Wilson Brown

Category: It, phones, Av and computers

Genre: Creative technology, Digital, Experiential, PR, People, Stunts