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Street Tales - Fireman

Two young people, a firefighter and a manicurist, casually meet each other on a bus. He approaches her but she resists. Until he declares his feelings and wins her over. They live the most passionate and happy times of their lives. Until destiny decides to change the course of this love. All the images were found on the streets of São Paulo, without any involvement from the directors.


Brand: Fiat

Creative Agency

Planner: Marcello Magalhães

Media Planner: Fernando Sales

Copywriter: Adriano Matos, Juliana Bartorilla

Creative Director: Alexandre Pagano, Joao Caetano Brasil

Chief Creative Officer: Marcelo Reis

Agency Production: Celso Groba, Camila Aquino

Account Executive: Pablo Arteaga, Mirelly Rosa

Art Director: Murilo Melo

Music and Sound

Music Production: Paulo Akio

Music Agency: Supersonica / Satelite Audio

Production Company

Director: Butchers

Production Company: Stink Sp / Jam / 111 Creative Lab

Category: Automotive, Cars

Genre: Digital, Storytelling