Energizer - A New Approach to Social Media
Our challenge was to make people care about a techy brand in a low interest sector.
So we stopped talking to customers about what we put into the batteries and started talking about what they get out of them.
Moving from rational, product led communications to emotional engaging content, full of genuine, compelling human truths.
5% market share increase YOY from 2014 - 2015
8% engagement rate rise in 3 months
At Recipe we’re not normal. No really, we're not.
We didn’t start in the normal way.
We don’t make work in the normal way.
We don’t make normal work.
In 2004, three friends who’d never worked in advertising came up with a simple Recipe;
Make friends, find an angle and actually make the work.
We didn’t start in the normal way.
We don’t make work in the normal way.
We don’t make normal work.
In 2004, three friends who’d never worked in advertising came up with a simple Recipe;
Make friends, find an angle and actually make the work.
No outsourcing. No losing control. No wastage. No hierarchy. No egos.
We built strategy, creative and account management around a production core.
We also wondered why media and creative were so far apart, so brought media into our fold too.
From humble beginnings, we now partner with some of the biggest consumer brands in the world, who are just as not normal as us.