Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Energizer - A New Approach to Social Media

Our challenge was to make people care about a techy brand in a low interest sector. So we stopped talking to customers about what we put into the batteries and started talking about what they get out of them. Moving from rational, product led communications to emotional engaging content, full of genuine, compelling human truths. 5% market share increase YOY from 2014 - 2015 8% engagement rate rise in 3 months

Category: Batteries, Home appliances

Genre: Digital