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Season's Greetings from Arnold Worldwide

For this holiday season, Arnold Worldwide created a virtual Santa at a storefront in Boston’s historic Faneuil Hall. Passersby get into spirited SMS conversations with a screen-based Father Christmas, powered by Havas Cognitive partner IBM Watson and our own proprietary AI. Santa then programmatically determines whether visitors are naughty or nice and sends his Arnold Elves to gift them accordingly.

Creative Agency

Producer: Carly Neill

Photographer: Christian Hoagland, Beyond Our Reality

Creatives: Eran Shaysh

Print Producer: DGI-Invisuals

Programmer: Current Studios

Project Manager: Lisa Lyons

Experience Design Director: John Raftery

Executive Producer: William Near

Junior Copywriter: Matt Shoewalter

Copywriter: Patrick Franklin

Senior Art Director: Lindsay Zarczynski

Group Creative Director: Daniel Liss

Director of Integrated Production: Jon Drawbaugh

Worldwide Chief Creative Officer: Jim Elliott


Edit Company: Studio6

Production Company

Location: Premier Tourist and Landmark Association, Faneuil Hall, Boston and Lost Plant, New York City

Actors: Wade Devers, Katelyn Johnson, Caitlin Barry, Carly Neill, Christian Ying, Sage Stebbins, Eran Shaysh, Sophie London, Deric Dyer, and Annika Limaj

Category: Corporate and social