Sriracha Sriracha Sriracha
Just say the word Sriracha and a true fan is hooked. This idea helped Wendy’s go all-in on its new Spicy Sriracha Chicken Sandwich, which includes Sriracha IN nearly every ingredient, to put Sriracha IN the brand’s advertising. Using the only word that matters to a true Sriracha lover, Wendy’s aired this Sriracha-fied spot on its digital channels.
VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
VML is a WPP agency (NYSE: WPP).