Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

CCTV4 ‘REBRAND’ - PAPER CUTOUT

Coffee and TV, 1 year, 4 months ago

Our work for China Central Television’s CCTV4 rebrand won two golds and a silver trophy at the 2016 PromaxBDA Asia awards this month. The channel’s on-screen identity package, created by Brand Energies and crafted by Coffee & TV, won golds for Best On-Air Channel Branding and Best On-Air Idents. The PromaxBDA silver was awarded for Best Animation. The rebrand features a new logo, a red frame around the channel’s standard number four, which turns it into a dynamic branding tool. The artwork aims to represent and celebrate ancient and contemporary Chinese culture and sensibilities. The complete project includes a series of 10-second channel Idents to complement a comprehensive on-screen presentation system.
Client

Brand: CCTV4

Creative Agency

Creative Agency: Brand Energies

Creative Director: Sandy MacMillian

Producer: Celia Chapman

Director: Jason Keeley

Post Production / VFX

Post Production Company: Coffee & TV

Compositor: Coffee & TV

Animation: Coffee & TV

Category: Idents

Genre: Animation, Illustration, VR, Visual VFX

Recommended by

RECOMMEND