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B&D creates dramatic Selfridges window installation for LG

23/11/2016
Branding and Marketing Agency
London, United Kingdom
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Brand & Deliver has designed and installed dramatic window displays at Selfridges Oxford Street for technology giant LG, unveiled today, paying homage to Shakespeare on the 400 year anniversary of his death. LG has collaborated with American graffiti artist JonOne to create a range of portable Bluetooth speakers exclusive to Selfridges, being showcased in the 3D vitrines either side of the main entrance. The speakers appear as if being poured from a can of paint, illuminated against a spectacular graffiti backdrop. LG’s flagship E6 OLED TV is displayed in two magical main window installations arranged as a theatre stage with a colourful fibre optic forest floor, highlighting LG’s concept ‘Perfect Black Creates Perfect Colour’. In homage to Shakespeare’s 400-year anniversary, the displays feature quotes from A Midsummer Night’s Dream and Much Ado About Nothing, tying into the themes of colour, art and music. Brand & Deliver developed the creative concept for the displays and managed the fit and installation overnight on 27th September. Hayley Lawrence, Head of Events at B&D, said: “Tying Shakespeare, LG’s sophisticated technology and graffiti into a single concept was no mean feat, but the final displays are both striking and clever.” Carolyn Anderson LG’s Head of Marketing, Consumer Electronics, said: “We’re thrilled to see our products displayed in London’s most iconic shop windows. These installations successfully convey the vibrant colour of our OLED technology and imaginatively showcase our hugely popular JonOne collaboration.”
About Brand & Deliver

Brand & Deliver is a full service creative marketing agency. It’s a place where experts in experiential, digital, film, design, partnerships/promotions and marketing all work together to create, launch, manage and drive sales for a range of clients, from blue chip companies to brand new businesses.

Full Service

We are all you need to create, market and grow your business.

And best of all?

We do it all under one roof.


You need to create.

You need a style, you need a strategy, you need a niche, you need a market.

We give you insight, a marketing plan, an identity, a website, e-commerce, and mobile capability, sales incentives, animation, film and employee engagement.


You need to market.

You need buzz, you need eyeballs on your brand, you need desire, you need relevance, you need experiences.

We give you PR, live events, experiential, advertising, social channel communications, promotions, brand partnerships, ambassador programmes and sponsorship.


You need to grow.

You need to diversify, you need new markets, you need more, more, more. 

We work with you, build with you and grow with you. We give it to you all over again.


We deliver.


Not every marketing solution available will be right for every brand every time.

If you’re looking for something specific, we’re pretty sure it’ll be on the list of services we offer. If it isn’t, we can probably provide it anyway, whatever it is that you need. We’re just as happy to create a fully integrated marketing campaign as we are to make a short film, create a quick promotion or even just design a beautiful PowerPoint for a presentation.