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ebay: "The gift they're waiting for"

eBay’s new holiday campaign from Pereira & O’Dell captures the emotion and excitement of giving the perfect gift. “The Gift They’re Waiting For Is Waiting on eBay,” made its national television debut November 2016 – marking the brand’s first holiday national television ads in nearly two years. The efforts are part of eBay’s broader holiday mission to help shoppers find perfect gifts for everyone on their list, by offering the best choice and amazing deals all season long.

Creative Agency

Senior Art Director: Estefanio Holtz

Senior Copywriter: Marcos Almirante

Brand Strategist: Beth Windheuser, Ahsley Wells

Chief Strategy Officer: Matt Herrmann

Producer: Owen Bly, Jonathan Matthews

Head of Production: Jeff Ferro

Business Coordinator: Christina Hadly

Business Affairs: Russ Nadler

Project Director: Lindsey Anderson

Executive Creative Director: Rob Lambrechts

Director of Account Services: Mona Gonzalez

Designer: Moses Kelany, Carolina Penner

COO: Nancy Daum

Client Director: Ryan Toland

Chief Creative Officer: PJ Pereira


Executive Producer: Gina LoCurcio

Editor: Jessica Congden

Edit Company: Umlaut

Post Production / VFX

Producer: Laura Livingstone

Executive Producer: Michael Bennett

Creative Director: Nate Robinson

Visual Effects: Ntropic

Production Company

Producer: Chris Cho

Head of Production: Adam Litt

Executive Producer: Preston Lee

Director: Natalie Robison

Category: Online retailers, Retail and restaurants

Genre: Activation, PR, Strategy/Insight