Heineken – THE SPEECH
Publicis Italy has unveiled The Speech, the new Heineken® campaign for UEFA Champions League. The film, directed by award-winning Guy Ritchie, sees Mourinho deliver a passionate and motivational speech address to fans across the globe. He challenges them to prepare for match night, no matter what they are doing and no matter which time zone they live in. And, most of all, no matter the excuses. Because when it’s Champions time, you need to prepare to watch it with your friends. And, of course, with a cold Heineken.
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