Heineken - THE LIVE TUBE
In “The Live Tube”, viewers were given the once in a lifetime opportunity to ask the Champion’s League stars the questions they’d always wanted to answer on live TV during the post Champion’s League match talk show.
Fans were invited to record their questions beforehand, either through a Heineken branded kit containing a green screen, which could be ordered online, or in special booths set up in Heineken bars and pubs. Out of the selected videos, the fans were extrapolated from the green screen and their likenesses broadcast as if they were asking their question live from the Heineken-branded studio.
Their questions, and the footballers’ live answers, were seen by millions of Italian football fans.
Publicis approach today: Lead the Change
We believe that change has become the defining characteristic in today’s business environment. The brands that thrive are those that understand this and are designed to manage, capture and leverage the change in the world around them. To that extent, Publicis’ founder Marcel Bleustein-Blanchet’s spirit is still alive: You have to lead the change, if you don’t want to be led by change.
In a world of accelerated change, the future of a brand and business cannot be predicted precisely, but it can be imagined. Today’s brands compete with new technologies, empowered consumers, shifting public attitudes, brand new contenders and much more. In order to keep their relevance among customers, managing change and uncertainty is a pre-requisite. Creating leading strategies and powerful ideas that allow our clients’ brands to become unique, irreplaceable, in control and ahead is our purpose. In more than 80 countries, our agencies work with a wide range of clients and company cultures. But in our network we all share a common ambition: to help our clients and their brands to be and remain the leaders they want to be, to Lead The Change.
Publicis vision:
Be the preferred creative partner for our clients’ marketing transformation.