Epson EcoTank Experiential Campaign

Avantgarde worked with Epson on their EcoTank campaign, promoting the EcoTank range to consumers in two shopping centres in the UK. For 40 live dates; 20 at The Centre:MK in Milton Keynes and 20 at Cribbs Causeway in Bristol, trained Avantgarde staff members demonstrated the range of EcoTank printers to consumers highlighting the offers available upon purchase in John Lewis and Currys. The stand featured an interactive wall with a Finding Dory theme in Milton Keynes and a Japanese Garden theme in Bristol. The public were invited to create their own origami Dory fish or flower to add to the interactive mural. The public could also enter a daily competition to win family cinema tickets. The campaign resulted in 7956 consumer interactions, 8134 leaflets distributed, 1281 competition entries, 4274 product demonstrations and 800 printer sales (134% of our target)