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Phones 4U 'Beach'

Following our music search and clearance work securing Freemasons "Bring It Back" for this TV & Online campaign, we formulated a branded experiential event to bring the commercial to life for a select group of competition winners. Promoted through the social media platforms of Phones 4u, Freemasons and Camden Roundhouse, the event brought fans of the artist and brand together at a live Freemasons DJ set on Camden Beach, with additional online content and social media activity generated for Phones 4u and their #projectupgrade campaign.