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Group745
Group745
Group745
Group745
Group745
Group745

YoungCapital

05/10/2016
Advertising Agency
Amsterdam, Netherlands
19
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Credits
YoungCapital is an employment agency with a clear target group: young talent. We firmly believe that they are indispensable for every company. They keep companies fresh and dynamic. YoungCapital is a young company itself and we see the extent to which work and private life intertwine. Work has become a key part of young people’s lives. The commercial clearly shows that. Rogier de Bruin and Emilio de Haan, Creative Directors INDIE Amsterdam: ‘We wanted to prevent it from being a run-of-the-mill youth campaign with teenagers going wild at swimming pool parties. We wanted it to be less polished, more real and honest. Paul Geusebroek was the perfect director to help us achieve that aim. We shot on 16mm film using a Nishika camera. It’s a camera dating from the 1980s that has four lenses. It creates a jumpy image that reminds you a little of internet GIFs. We use analogue media to give it a very contemporary and digital feel.’
About INDIE Amsterdam

We are INDIE, because

- we have an independent fresh view on different kinds of issues.  

- we have the freedom to choose the most qualified suppliers to cooperate with.-

- we have an open, unbiased culture, where ego is irrelevant.

We love creative planning as the fire starter for powerful creative ideas. Ideas that elevate brands, but also inspire the people that have to work with these brands. Our ideas can help small companies break through the clutter and bring unity in big corporations. Why it works? Because we develop it together with our clients.

No idea can grow if it’s not loved by everybody involved. A good Idea is a great Idea, if everyone can work with it. If it elevates them, it will elevate the brand. Marketers, sales people, digital creatives, retailers, internally and externally.

At INDIE we want to get the most out of our Ideas. It means we are not looking to develop everything ourselves. Sometimes you need local agencies to build upon an international Idea, sometimes you need a specific expert agency. As long as people can build upon the Idea, we are happy.

Lousy service can spoil the enthusiasm for the greatest ideas. We like to see ourselves as a delicious restaurant, where nobody eats a la carte. And everybody is welcome at the Chef’s table.