Narcos Season 2 - Netflix - Digital and Street Marketing campaign

22/09/2016

Biborg

Advertising Agency

London, UK

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22/09/2016

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To promote the second season of the hit series Narcos, Netflix and agency Biborg covered the walls of the Paris metro station Opera with posters that, together, retrace, in chronological order, key facts and dates in the life of the series’s hero, drug kingpin Pablo Escobar, from 1982 to 1993. In the center of the overwhelming display is Escobar's portrait and the tagline "La traque de Pablo Escobar a commencé » (tracking down Pablo Escobar has begun). Agency, MEC, arranged for a group of Colombian musicians to perform the show’s theme song during rush hour in the morning and evening, to give commuters the full ambiance. The installation will be up from Sept. 7 through 20th. The campaign also included outdoor elements ranging from digital walls to posters to street marketing.

About Biborg

Inspired by best practices from the gaming world, Biborg - founded in 2009 - vow to create welcoming, non-intrusive, engaging and memorable experiences as instant invitations to connect brands with their audience.

Through Online Advertising, Digital OOH, Brand Content, Online Activations and Interactive Installations, Biborg catch the user's attention and allow brands to explore new ways of engaging with their fans, in a playful way.

Campaigns both at a global and local level for clients like 2K Games, Bandai Namco Entertainment, Blizzard, Capcom, King, Netflix, Riot Games, Sony Interactive Entertainment, Ubisoft, Wargaming, Warner Bros. account for Biborg’s success over the last ten years. The agency's high expertise in the entertainment and gaming industry is now being used with other brands like Coty, Louboutin, Opera National de Paris, PayPal, Puig.

Biborg stands for a beautiful digital world and freely explore avant-garde technologies and new interactive experiences with its teams in Paris, Nantes, Lyon and London.

We are :

A DoubleClick Certified Marketing Partner

Doubleclick Studio certified

Sizmek Certified
YouTube Certified