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JWT London Creates Suzy Puppy to Star in Campaign Targeting Cruel Puppy Trade

The UK is facing an epidemic of breeders and smugglers producing puppies solely for profit, so J. Walter Thompson London and the International Fund for Animal Welfare (IFAW) have created Suzy Puppy, a toy dog who may not be all she seems, as the star of a multi-faceted campaign raising awareness of the issue.

Genre: PR