Durex - Do Not Disturb
Everyone looks forward to better sex on holiday. However, a recent Durex survey found that the reality does not meet 60% of adults' 'sexpectations'. Durex wanted to see what effect an enforced 'digital detox' would have on couples' sex lives. We found six real couples of different nationalities and whisked them away to a luxury holiday resort in order to film the experiment. The resulting mini-doc quickly went viral and has been watched 24.5 million times.
Firecracker is a leading TV + Branded Entertainment production company.
We tell stories that connect with mass audiences through their authenticity, originality and flair. From the record-breaking My Big Fat Gypsy Wedding and agenda-setting Born In The Wrong Body TV series to Branded Entertainment for some of the world’s most famous brands such as Nike, Vodafone and Johnnie Walker.
We are part of The Tinopolis Group, one of the UK's leading independent media companies.