12WBT Videos
The Michelle Bridges 12 Week Body Transformation team asked us to create a new campaign for their weight loss/lifestyle program. The challenge? With so many similar programs out there, we needed to stand out in an already saturated fat market. The solution? Don’t sugar coat it. We asked several 12WBT members to describe their time with the program, from week one to week twelve. The answers and stories we got were more honest and raw than we could have ever imagined.
Founded in 2008 by Peter Buckley and Tim Brown, Disciple is a creative agency that delivers advertising, content, digital solutions and strategic ideas to transform brands.
Widely regarded as one of advertising's best creative teams, Buckley and Brown’s work in television, print, radio and digital has won numerous effectiveness and international creative awards.
They pride themselves on their ability to solve complex problems and use media dollars more effectively by creating work that cuts through clutter, builds brand relationships and sticks in people's heads.
Disciple is a small and growing team of experienced professionals - without your typical big agency layers and politics, making it a faster, more enjoyable and more effective way to work.
They are based in Balmain East, Sydney Australia.
