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Group745
Group745
Group745
Group745
Group745
Group745

MPA 'Real Connections'

24/08/2016
Advertising Agency
Sydney, Australia
3
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Credits
New campaign for Magazine Publishers of Australia uses a surprising tactic. The Magazine Publishers of Australia asked us to develop a trade campaign to re-establish magazines as a powerful advertising medium. In the eyes of media buyers and planners magazines as a medium had lost some of its mojo. As a result they were struggling to get their share of media plans. Disciple's challenge was to create a trade campaign to reach these people. Media people are notoriously hard to get to. Time poor, constantly stressed and cynical. Make that very cynical, especially about magazines relevance and effectiveness. We needed a way to communicate the benefits and hard data about why magazines are great medium for advertisers. Our solution was to use the element of surprise and present the case for magazines from one of their most trusted sources - family and friends. The campaign appeared in trade magazines and digital.
About Disciple
Founded in 2008 by Peter Buckley and Tim Brown, Disciple is a creative agency that delivers advertising, content, digital solutions and strategic ideas to transform brands.
Widely regarded as one of advertising's best creative teams, Buckley and Brown’s work in television, print, radio and digital has won numerous effectiveness and international creative awards.
 
They pride themselves on their ability to solve complex problems and use media dollars more effectively by creating work that cuts through clutter, builds brand relationships and sticks in people's heads.
 
Disciple is a small and growing team of experienced professionals - without your typical big agency layers and politics, making it a faster, more enjoyable and more effective way to work.

They are based in Balmain East, Sydney Australia.