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Piaget: Polo Experience

To celebrate Piaget’s new Polo S watch, the brand invited fans to experience the elegant, sometimes untouchable world of elite sports through nine “game changers”—the first of which opened the doors to what some consider to be the epitome of timeless luxury: the Polo match. We created Piaget’s first-ever 360° VR experience that allowed fans everywhere to experience Polo head-on, making the otherwise elusive sport accessible to everyone.

Advertiser

Production Manager: Hannah Chitty

Creative Agency

UX Designer: Camille Theveniau

Executive Producer: Richard Rowe

Design Director: Steven Mengin

Digital Production Company

System: Kamil Cholewinski

Producer: Vianney Comot, Harry Starkey-Midha

Technical Lead: Krzysztof Nowak

Developers: Alexander Crush, Edgard Zavarezzi, Krzysztof Kokoszka

Interactive / Digital Agency

QA: Dominic Berzins, Eve Acton, Tom Watson, Ayesha Evans, Andrew Heraty, Aoife O'Friel

Post Production / VFX

3D Artist: Sophie Langohr

Creative Director: Anrick Bregman

Category: Accessories, Clothing/fashion

Genre: VR