Fanta "Play it Better" (Leva Na Boa)
Pereira & O'Dell has refreshed Fanta's global "Play It Better" Campaign for Latin American teens. "Play It Better", or "Leva Na Boa," uses visually dynamic animation and relatable scenarios to show how teens can flip the script on social media blunders. Epic fails become epic successes in #LevaNaBoa.
The fully integrated campaign includes TV, web films, packaging, out of home and social media channels.