Absolut deadmau5

05/07/2016

UNIT9 London

Production Company

London, UK

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05/07/2016

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Credits

Agency / Creative

Production

Animation

In its never ending quest to create unforgettable nights for fans everywhere, Absolut wanted to launch an adrenaline-inducing experience that brought music lovers as close to electronic music artist, deadmau5, as possible. They get to release a track with him. This interactive VR storytelling experience allows fans to actually visit deadmau5’s studio as he puts the final touches on his latest creation, “Saved.” We then shift to a CGI world as we navigate deadmau5 on an exhilarating adventure to reach the stage. We help him locate his car and his forever companion, Professor Meowingtons, and travel through the city to reach the club. We encounter bouncers and club goers who try to stop us as we reach our final destination: A nightclub of screaming fans.

About UNIT9 London

Making brands famous since ’97, UNIT9 is a global production partner with the sole mission to create astounding experiences at the intersection of world-class creativity, cutting-edge technology and impeccable craftsmanship.

Built from a multidisciplinary team of visionaries, we are experts in experience - skilled across: Virtual and Hybrid experiences, Augmented Reality, Film & Animation, Product Design, Experiential, Emerging Technologies, Digital, Gaming and Experience Design.

It’s why AdAge crowned us Production Company of the Year in 2023 and Campaign announced us Tech Company of the Year two years running in 2020 & 2021.

For the past 26 years, we have combined digital innovation with modern storytelling and film craft to create truly memorable experiences and jaw dropping content.

We are forever learning, testing, building and making.

We are obsessed by the craft and deliver everything with love.

We are independently owned and independently spirited.

We are not an agency. We are creative, production & problem-solving on-demand.

UNIT9 FILMS

UNIT9 Films is our dedicated division for live action & storytelling across all channels.

Our roster of film and interactive directors shoot content for TV, social web, mobile, installations and everything in-between.

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