Nissan: The Delivery
The site experience achieved the ultimate business goal, driving a 397% increase in lead conversions to actual requests for contact from a dealer. With an average of 5+ minutes spent on the website and 7.1 million video views (in the first 3 months alone), the success of the campaign is no surprise. As the staff of Yahoo! Autos put it, “You will never hear the words ‘corrosion’ and ‘perforation’ quite the same way again.” and we couldn’t agree more.