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Three Wise Monkeys director Paul Donnellon recently completed animation films for marketing and communication departments at Towergate Insurance and Citibank.

13/06/2016
Animation
London, United Kingdom
6
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Credits
Paul designed characters and developed storyboard and scenario’s to the clients script and brief for Towergate Insurance taking up directorial and animation duties to complete the 70 second animation film from start to finish in a 4 week time frame. Towergate Insurance received very positive social; media perception for viewing and sharing for a first day launch of 91,471 Impressions, 23,209 Views (the number of people who watched more than 30 Sec), 25.37% View Through Rate (this is really high which means we have strong content and targeting – average tends to be 10%) and 14,443 Watched to the end (15.79% of users watched 100% of the video) See their film online at the following addresses: https://www.youtube.com/watch?v=wjGjQSrJyvI & https://www.towergateinsurance.co.uk/norman-and-hercule Paul then went on to complete two animation films for the promotion of Citibank’s Diversity Week. The first being a 2 minute film which promotes and communicates the theme of the Diversity Week, making allies. Paul animated and designed line drawn interpretations of famous states persons or champions of minority rights which conveyed the power of the individual to help others through support and association and change the status quo. The films were used internally by Citibank’s communication department and were followed by a second film of animated stories which conveyed personal narratives from people within
About Three Wise Monkeys

Three Wise Monkeys is a multi-disciplinary animation, visual design and visual-effects based production studio based in Soho, London, specialising in linear and interactive screen-based films, VR, AR and site-specific immersive-media. Over the five years since founding, we have created 2d drawn, stop-frame, motion-capture based computer-generated and visual effects based commercials, content and experiential media for advertising, PR, music, film entertain-ment, museums, clubs, and marketing communication agencies. Works include commercials for Kellogg’s All Bran, Spec-savers, Iceland, Suzuki Vitara, Emporio Armani, Giorgio Armani, Salvatoire Ferragamo, Mango, Lexus NX, Radox, Berocca Sport with agencies Leo Burnett, Dentsu,  BBH, M&C Saatchi, Saatchi & Saatchi New York, JWT London and AMV BBDO amongst many others. Recent immersive works include projects for National Museums of Qa-tar, Yugen art project for Venice Biennial 2018, Samsung VR & AR projects for web, site-specific immersive media project for Annabel’s Mayfair Members Club, music and feature en-tertainment clients internationally. VR and AR projects include Novoseven 360 film, Michelin VR, Euretina VR case study and many AR project which include real time augmented overlays for a live Salesforce launch conference in San Francisco.

Carl Grinter leads teams of directors, designers, animators, programmers and compositors undertaking commercials, music videos and narrative and spectacle-oriented works for museums, exhibitions, entertainment, advertising, promotion and art institutions. Carl’s professional career spans 35 years in the London film and media network producing and designing for live-action, animation, visual effect and design-oriented media in linear narrative and interactive formats including AR, 360 & VR and site-specific immersive media pro-jects. Carl began his working life at Hibbert Ralph Animation as an animator and then pro-ducer to Jerry Hibbert, founding and managing Red Post Production for 10 years before tak-ing up the Director of Production & Commercial Director role at Rushes, London. Carl started Three Wise Monkeys five years ago and has a PhD, MBA and BSc across immersive media, humanities, business and science disciplines with a practice also as a designer embedded in ‘ontological designing’. Carl is a trusted and highly regarded creative producer, well known for undertaking challenging and complex multi-media productions using animation, live ac-tion, visual design, coding & VFX.