Tomas Vergara Directs and Animates Vocal ID “Goldivox” film for Saatchi New York
VocaliD, an innovative company that is pioneering the customisation of digital voices for people with speech impairments, tasked Saatchi and Saatchi New York to create a new marketing campaign to drive awareness and encourage people to share their voice. Founded in 2014 by speech scientist, Rupal Patel, VocaliD is the first company to build unique digital voices for those unable to speak without computer assistance. Up until then, these individuals had relied on a handful of robotic, generic sounding voices. With VocaliD, people of all ages and genders are now able to record their speech on the Human Voicebank platform for use in building custom voices for millions of people who are living with voicelessness.
Saatchi and Saatchi New York created the interactive and animated voice-activated film that tells the story of Goldivox, a girl on a journey across the world to find a voice that fits her. Simply by reading the words on the screen, you help play the video featuring a girl with the inability to speak on her own, traveling the world looking for a unique voice that fits her.
The campaign aims to raise awareness of voicelessness as well as encourage people of all ages, genders, and nationalities to share their voice to help those in need of their unique vocal identity. It will also help people understand that their voice has the power to help others, and ultimately bring awareness to this issue.
ANIMATION COMPANY: Tomas Vergara (Peak Pictures)
CREATIVE AGENCY CHIEF CREATIVE OFFICER: Jay Benjamin
CREATIVE DIRECTOR: James Tucker, Billy Leyhe
COPYWRITER: Callum Spencer, Devin McGillivary
ART DIRECTOR: Ryan Gifford BUSINESS DIRECTOR : Oliver Matthews
HEAD OF TV / PRODUCTION: John Doris, Lir Cowman
DESIGNER: Christopher Kelly
PRODUCER: Tegan Mahford
CREATIVE AGENCY: Saatchi
NY PROJECT MANAGER: Jemma Kamara, Adam Field
DESIGN DIRECTOR: Blake Enting
ASSOCIATE CREATIVE DIRECTOR: Brad Soulas
DEVELOPER: (Lead) Stu Cox, David Martin
MUSIC AND SOUND MUSIC PRODUCTION: Massive Music
SOUND DESIGN: Daniel Ferreira
Corporate and social,