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Tomas Vergara Directs and Animates Vocal ID “Goldivox” film for Saatchi New York

13/06/2016
Animation
London, United Kingdom
6
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Credits
VocaliD, an innovative company that is pioneering the customisation of digital voices for people with speech impairments, tasked Saatchi and Saatchi New York to create a new marketing campaign to drive awareness and encourage people to share their voice. Founded in 2014 by speech scientist, Rupal Patel, VocaliD is the first company to build unique digital voices for those unable to speak without computer assistance. Up until then, these individuals had relied on a handful of robotic, generic sounding voices. With VocaliD, people of all ages and genders are now able to record their speech on the Human Voicebank platform for use in building custom voices for millions of people who are living with voicelessness. Saatchi and Saatchi New York created the interactive and animated voice-activated film that tells the story of Goldivox, a girl on a journey across the world to find a voice that fits her. Simply by reading the words on the screen, you help play the video featuring a girl with the inability to speak on her own, traveling the world looking for a unique voice that fits her. The campaign aims to raise awareness of voicelessness as well as encourage people of all ages, genders, and nationalities to share their voice to help those in need of their unique vocal identity. It will also help people understand that their voice has the power to help others, and ultimately bring awareness to this issue. ANIMATION COMPANY: Tomas Vergara (Peak Pictures) CREATIVE AGENCY CHIEF CREATIVE OFFICER: Jay Benjamin CREATIVE DIRECTOR: James Tucker, Billy Leyhe COPYWRITER: Callum Spencer, Devin McGillivary ART DIRECTOR: Ryan Gifford BUSINESS DIRECTOR : Oliver Matthews HEAD OF TV / PRODUCTION: John Doris, Lir Cowman DESIGNER: Christopher Kelly PRODUCER: Tegan Mahford CREATIVE AGENCY: Saatchi NY PROJECT MANAGER: Jemma Kamara, Adam Field DESIGN DIRECTOR: Blake Enting ASSOCIATE CREATIVE DIRECTOR: Brad Soulas DEVELOPER: (Lead) Stu Cox, David Martin MUSIC AND SOUND MUSIC PRODUCTION: Massive Music SOUND DESIGN: Daniel Ferreira
About Three Wise Monkeys

Three Wise Monkeys is a multi-disciplinary animation, visual design and visual-effects based production studio based in Soho, London, specialising in linear and interactive screen-based films, VR, AR and site-specific immersive-media. Over the five years since founding, we have created 2d drawn, stop-frame, motion-capture based computer-generated and visual effects based commercials, content and experiential media for advertising, PR, music, film entertain-ment, museums, clubs, and marketing communication agencies. Works include commercials for Kellogg’s All Bran, Spec-savers, Iceland, Suzuki Vitara, Emporio Armani, Giorgio Armani, Salvatoire Ferragamo, Mango, Lexus NX, Radox, Berocca Sport with agencies Leo Burnett, Dentsu,  BBH, M&C Saatchi, Saatchi & Saatchi New York, JWT London and AMV BBDO amongst many others. Recent immersive works include projects for National Museums of Qa-tar, Yugen art project for Venice Biennial 2018, Samsung VR & AR projects for web, site-specific immersive media project for Annabel’s Mayfair Members Club, music and feature en-tertainment clients internationally. VR and AR projects include Novoseven 360 film, Michelin VR, Euretina VR case study and many AR project which include real time augmented overlays for a live Salesforce launch conference in San Francisco.

Carl Grinter leads teams of directors, designers, animators, programmers and compositors undertaking commercials, music videos and narrative and spectacle-oriented works for museums, exhibitions, entertainment, advertising, promotion and art institutions. Carl’s professional career spans 35 years in the London film and media network producing and designing for live-action, animation, visual effect and design-oriented media in linear narrative and interactive formats including AR, 360 & VR and site-specific immersive media pro-jects. Carl began his working life at Hibbert Ralph Animation as an animator and then pro-ducer to Jerry Hibbert, founding and managing Red Post Production for 10 years before tak-ing up the Director of Production & Commercial Director role at Rushes, London. Carl started Three Wise Monkeys five years ago and has a PhD, MBA and BSc across immersive media, humanities, business and science disciplines with a practice also as a designer embedded in ‘ontological designing’. Carl is a trusted and highly regarded creative producer, well known for undertaking challenging and complex multi-media productions using animation, live ac-tion, visual design, coding & VFX.