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Diageo - Malts.com

MALTS.COM The Brief To create an online Classic Malt Whisky portal that would excite both connoisseurs and new whisky drinkers alike. The Solution We created a fully responsive site that became both a haven for those seeking answers to whisky questions big and small, and a digital companion to experts seeking inspiration. Sip and savour Malts.com with the Whisky Guide, The Making of timeline and the Find a Whisky for You. The Results 172% traffic increase with 3x the volume arriving from improved organic search Bounce rate reduced to 
below 20%. 16% of all traffic 
clicking to purchase.

Category: Alcoholic drinks , Spirits

Genre: Digital