Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

#staynegatHIVe

HIV cases in the Philippines have grown to 1,038% in 6 years making it the country with the fastest growing AIDS epidemic in the world. People weren’t getting tested and simply ignored the disease. So in 2005, Love Yourself, a small non-profit organization whch offers free HIV testing, brought attention to the issue with the one thing people couldn’t ignore online: TYPOS. In weeks, the campaign garnered over 50 million impressions and US$500,000 in earned media. Most importantly, Love Yourself reported a 60% rise in the number of people tested, making 2015 the year with the highest HIV testing rate in our history.

Advertiser

Advertiser: Love Yourself Philippines

Director: Vinn Pagtakhan

Creative Agency

Chief Creative Officer: Merlee Jayme

Executive Creative Director: Louie Sotto

Creative Director: Biboy Royong

Creative Agency: Dentsu Jayme Syfu

Copywriter: Therese Liboro / Louie Sotto

Art Director: Cesca Veneracion / Biboy Royong

Digital Producer: Dominique De Leon

Social Creative: Tabbi Tomas

Tech Lead: JR Ignacio / Archie Gelonga

Managing Partner: Alex Syfu

Managing Director: Carlo Ople

Account Director: Gabbie Santiago

Strategy: Diday Alcudia

Media Agency

Media Agency: Rappler Philippines

Production Company

Production Company: Tower of Doom

Producer: Carlo Perlas

Category: Corporate and social, Sexual