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Moto 21in1

92% of smartphone owners use their phone as their primary camera. VML and Motorola Mobility wanted to demonstrate that the 21 MP Moto X was the best camera phone on the market. To prove it, we challenged a tableaux vivant photographer to capture 21 choreographed moments in one shot. Then, we created a deeper experience with interconnected films across the Instagram grid.

Creative Agency

Copywriter: Derek Shevel, Eric Terchila

Art Director: Todd Houlette

Executive Creative Director: Mike Wente

Chief Creative Officer: Debbi Vandeven

Group Account Director: Mark Nathanson

Group Creative Director: Josh McGuire

Designer: Edi Loyola

Photographer: Ryan Shude

Art Buyer: Annie Henley

Media Planners: Eva Kuczynski

Senior Planner: Tarini Shrikhande

Content Director: Madeline Nies

Executive Director: Chris Furse

Media Strategy: Nick Centofante

Senior Content Manager: Kate Wadkins

Experience Design Director: Kolby Slocum

Senior Designer: Eddie Velez

Account Supervisor: Ashley Pryor

Head of Integrated Production: Steve Stone

Director of Technology: Craig Elimeliah

Director of Social Strategy: Mikey Cramer

Project manager: Mark McFarlane

Creative director: Harsh Kapadia

Media Planner: Jennifer White

Category: It, phones, Av and computers, Phones

Genre: Storytelling