San Francisco Giants Catcher Buster Posey and Backyard's Greg Bell Make a Winning Team for Toyota
: Backyard director Greg Bell teams up with San Francisco Giants catcher Buster Posey to handle the high-adrenaline daily pressures of the 2016 Toyota Command Center. Using never-before-seen technology, in the new :30 “Double Buster” for Toyota out of agency H&L Partners, Posey leads a team of dedicated Toyota employees in a high-tech customer service call center-- which is receiving a high volume of calls. To ensure that all customers’ inquiries are answered promptly, Posey breaks out an untested dual headset to respond to auto-related questions two-at-a-time, to the awe and admiration of the rest of the Toyota team.
Notes Bell, “This is the fourth time I’ve worked with Buster, and he’s surprisingly good at taking direction in spite of the fact that his day job is winning World Series. That moment where he pivots from an over-serious, Shatner-esque delivery to a sing-song, “Hi this is Buster,” is probably my favorite moment in everything we’ve shot. He’s game for anything I throw at him.”
The campaign features two additional :30 spots, “All You,” which features Posey giving a new call center employee a confidence-boosting pep talk, and “All Day Long,” in which a droid provides Posey with the tools (and caffeine) he needs to answer calls all night long.
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We are Backyard: a trusted production company, defined by genuine talent and driven by a commitment to deliver inspired creativity beyond expectations. With offices in Marina del Rey and New York City, Backyard utilizes global reach to collaborate with top international clients from around the world.
Backyard is led by President/Partner Blair Stribley, Managing Director/Partner Chris Zander, VP/Executive Producer Kris Mathur, and Head of Production Emily Malito. Backyard takes pride in its down to earth team, and a collaborative approach that encourages loyalty and long-term relationships with clients.
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Executive Creative Director:
Evelyn Danford Houder