Freesat Shopping Centre Activity
Avantgarde UK created an interactive brand experience for Freetime, the smart TV Guide from Freesat, at The Centre MK.
The activity celebrated the variety of ways in which Milton Keynes residents spent their free time.
Over 3 days in Summer, the stand welcomed 28,000 visitors with an average dwell time of just under 7 minutes. Stand staff were able to complete product demos at a rate of 8 per person per hour and prospects were directed to nearby John Lewis for immediate purchase.
This activity was part of an integrated campaign and resulted in greater levels of sales uplift than previous direct response TV campaigns.
Set up in 2008, Avantgarde London is part of a global network of communications agencies with a focus on experiential marketing.
The Avantgarde network is owner-managed and was originally founded in Munich in 1985.
Over 400 employees at 18 locations around the globe create outstanding brand experiences. Well-known brands have been putting their trust in our work and partnership for years.
We cultivate an innovative and creative approach. Our work is underpinned strategically through constant engagement with target groups and a thorough understanding of brands.
Avantgarde is best defined as a strategic partner for integrated, long-term brand campaign planning. Our services inject excitement into brand experience, using all the relevant channels.
Our mission: Creating Fans.