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Glanbia Trade Show Stand

Avantgarde have designed and activated the trade show stands for Optimum Nutrition at FIBO (Cologne), BodyPower (Birmingham) and the Arnold Classic Europe (Madrid) since 2010.


The latest stands have featured sampling kiosks, casein frozen yogurt samples, a jump challenge for consumers to test the power of their jump and win prizes, athlete meet and greet, selfie screen to entertain those in the queue and jet pack sampling.


The stand has proved to be one of the most popular at each of the shows with queues of up to two hours wrapping around the stand.


Creative Agency

Account Director: Julie Sexton

Account Managers: Zoe Leversedge

Designer: Sam Knight

Head of Production: Kris Love

Senior Account Executive: Sophie Barker

Genre: Experiential