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Energizer Booklite PR Kit

We created 200 PR kits to promote the new Generation 3 Booklite reading light within the EMEA Energizer sales teams.

The front cover of the kit was a replication of a diary, in which a hidden drawer could be opened to reveal the product and USB stick containing product showreels. Pull out tabs at the top of the box contained more product information in the formats in which the product is designed to be used; for books, magazines, kindles and tablets.

Creative Agency

Designer: Mick Bennett

Senior Account Executive: Sophie Barker

Account Director: Julie Sexton

Category: Home appliances, White goods

Genre: PR, Print