We created 200 PR kits to promote the new Generation 3 Booklite reading light within the EMEA Energizer sales teams.
The front cover of the kit was a replication of a diary, in which a hidden drawer could be opened to reveal the product and USB stick containing product showreels. Pull out tabs at the top of the box contained more product information in the formats in which the product is designed to be used; for books, magazines, kindles and tablets.
Account Director: Julie Sexton
Senior Account Executive: Sophie Barker
Designer: Mick Bennett
Category: Home appliances, White goods
Genre: PR, Print