Energizer Booklite PR Kit
We created 200 PR kits to promote the new Generation 3 Booklite reading light within the EMEA Energizer sales teams.
The front cover of the kit was a replication of a diary, in which a hidden drawer could be opened to reveal the product and USB stick containing product showreels. Pull out tabs at the top of the box contained more product information in the formats in which the product is designed to be used; for books, magazines, kindles and tablets.
Set up in 2008, Avantgarde London is part of a global network of communications agencies with a focus on experiential marketing.
The Avantgarde network is owner-managed and was originally founded in Munich in 1985.
Over 400 employees at 18 locations around the globe create outstanding brand experiences. Well-known brands have been putting their trust in our work and partnership for years.
We cultivate an innovative and creative approach. Our work is underpinned strategically through constant engagement with target groups and a thorough understanding of brands.
Avantgarde is best defined as a strategic partner for integrated, long-term brand campaign planning. Our services inject excitement into brand experience, using all the relevant channels.
Our mission: Creating Fans.