Teen Cancer America I Pop Art
Client Brief: Our friends at Blast Design asked us to create this promo film for an exclusive ‘A-list’ event at Soho House, West Hollywood. The night is put on to raise funds for Teen Cancer America; a charity set up by Roger Daltrey and Pete Townsend of the Who. The event will include a live set from Roger Daltrey and a modern-art auction led by actress Sharon Stone with work donated by top artists including Damien Hirst and The Chapman Brothers.
Our Approach: Under Blast’s creative direction we took The Who’s classic mod emblem and capturing the vibrations from a mini speaker we created this stunning art piece. We shot the video in our studio on a Sony FS700 at approximately 250 frames per second. The video is featured online, within the invitations and will be screened on the night in LA in October.
Music & Sound Design