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Group745
Group745
Group745
Group745
Group745
Group745

Experience More - Honda Forza 125

07/03/2016
Advertising Agency
Royal Tunbridge Wells, UK
34
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Credits
Across Europe, scooters are traditionally sold based on looks and practicality. But when Honda created a machine that focused on acceleration, top speed and superior handling, we decided to change the rules. Our strategy was a bike for the senses - an idea that purely focussed on how it made the rider feel both physically and emotionally. Our campaign line EXPERIENCE MORE is designed to work as an emotive hook as well as a strong call to action getting the viewer to continually take the next step toward making a purchase.
About Southpaw



We’ll fight your corner! A strategic creative agency for challenger brands that want to punch above their weight. Fiercely Integrated. Our parent company is the globally recognised and awarded agency network, Hakuhodo Inc, giving us the ability to operate with global scale, delivering best in class technology as well as building revenue generating IP for clients. We put an enormous value on the power of relationships, which to us means commitment, clear objectives and a sense of fun, bringing an average client tenure of 8 years.