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Vaughan kicks off the year with his latest for Pepsi combining a lovely bit of performance with some deft action on the pitch from the world class talents of James Rodríguez, Sergio Agüero, Vincent Kompany, Alexis Sánchez and David de Gea.


Advertiser: Pepsi

Senior Manager Marketing: Mark Kirkham, Mauro Ribo

Creative Agency

Creative Agency: AMV BBDO

Chairman: Paul Brazier

Creative Director: Clark Edwards

Client Director: Michael Pring

Group Account Director: Mark Graeme

Account Manager: Jonathan Craven

TV Producer: Kate O’Mulloy

Head of Content Production: Nick Price

Creative: Toby Stubbs

Head of Art: Mary Martin

Music and Sound

Music Publisher: Felt Music

Music Production: Felt Music

Song: What You Wanna Do

Composer: David Westlake, Johnny Voltick

Performer: Johnny Voltick


Edit Company: Final Cut

Editor: David Webb

Post Production / VFX

Post Production House: The Mill

Production Company

Director: Vaughan Arnell

Production Company: Moxie Pictures

DOP: Will Bex

Producer: Sue Caldwell

Choreographer: Ryan Lee

Production Service

Production Service Company: Twentyfour Seven

Category: Pop/fizzy, Soft drinks

Genre: Music & Sound Design, People, Visual VFX, choreography