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McDonald's: Good Morning Oscars

McDonald’s used its 30-second advertising during the Academy Awards last night to deliver its own acceptance speech to its customers, celebrating All Day Breakfast with them. To be sure, the brand thanked its crew that cracks the eggs for the McMuffin, restaurant operators and truck drivers. But in true acceptance speech fashion, McDonald’s didn’t forget Mom, Dad, Frank and its syrup wrangler, Sarah. Even Canada got a shout out for having its own kind of bacon, “which you probably thought was just ham.” The spot, created by Leo Burnett Chicago, points out that the officially allotted time for an Oscars acceptance speech is 45 seconds. The voiceover asks, “Wouldn’t that be a lot more bearable if that was paired with a montage of delicious breakfast food?” McDonald’s puts its food where its mouth is by delivering its acceptance speech over that very montage of breakfast’s actors in a leading role—the Egg McMuffin, Hotcakes, oatmeal, yogurt parfait and crispy, golden hash browns.


Advertiser: McDonald's

Creative Agency

Senior Business Manager: Shirley Costa

Planning Director: Lance Koenig

Account Supervisor: Richard Henderson

Senior Producer: Beth Dolnick, Ross Greenblat

Executive Creative Directors: John Hansa, Britt Nolan

Executive Producer: Denis Giroux

Media Agency

Media Agency: OMD

Production Company

Production Company: STORY

Post Production / VFX

Post Production Company: Cutters


Audio Post Production: Another Country

Category: Food, Fruit and vegetables