John Lewis - John Lewis The Bear & The Hare

‘The Bear & The Hare’ takes the form of an animated woodland tale which tells a classic story of friendship at Christmas - building on the longstanding John Lewis theme of finding the perfect gift for those you care about. It is John Lewis’ most integrated Christmas campaign yet, encompassing an eBook and hardback book, Christmas card maker, social media, in-store and windows, merchandise, digital outdoor projection and soundtrack single.